Fernando has a very international background. After completing his Degree in Marketing and Business Management in Madrid, Spain, he chose to acquire experience in Munich, Germany, and Central America serving as a direct link between government contracts obtained by companies negotiating and developing projects in partnership with entities abroad before coming to California.
After studying the current California market, he attracted investment capital creating a partnership. He developed from the ground up a profitable business infrastructure utilizing the most advance technological tools at the time to ensure minimum overhead an quick ROI. As a General Manager and President he decided to start a brand new venture in the same environment to test his experience as a solopreneur. After almost a decade he sold his enterprise with a profitable agreement. Simultaneously, he created a new partnership starting Rath Import Export. Co., by utilizing his contacts abroad.
He decided to offer his consolidated set of skills to the medium and large corporate world. As always, a firm believer of research and preparation he looked for a way to learn exactly how to present and sell his background in an efficient manner. He joint the entertainment business in front and behind the camera to learn from the best in the world in Hollywood. Intrigued by the industry and seeking further challenges he sold his shares of his last company and founded a video production company, concentrating in the instructional and training programming.
These exposure gave him an edge, he became a natural in public speaking with the ability to communicate and inspire in one-on-one and in small to large groups of people.
Before joining the corporate world he decided to become a client for an Executive Career Management Marketing Firm in San Diego. Fascinated by the industry and with the help of his natural abilities, he was recruited by the company as a Career management Consultant.
After a few short years Fernando was again recruited by the largest Talent Management company at that time DBM, traveling across the US, before he was ask to join the new leader in the world Adecco at their LHH arm to present seminars and work with clients at every level. From C-level to staff.
His philosophy is simple: to possess a broad and complete knowledge of as many industries as possible. Additionally, he has consulted for corporations such as Time Warner, as an independent recruitment specialist, regarding positioning utilizing various personality profile tools and key assessment strategies.
Fernando’s exceptional communication skills and broad experience allow him to relate exceptionally well with clients of diverse cultural backgrounds and to give engaging presentations in English or Spanish.
He has brought results to organizations such as DISNEY - CISCO SYSTEMS - AOL - UNIVERSAL STUDIOS - CHASE - SONY - US AIRWAYS - GENERAL ELECTRIC - CAPITAL ONE - SAIC - HP - PFIZER - ADECCO - LEE HECHT HARRISON (LHH) - DRAKE BEAM MORIN (DBM) - KIMBERLY-CLARK CORP. -PETCO - QUALCOMM - TECHNICAL INSTRUMENTS -LEVOLOR - GATEWAY among others.